'FRUITS'

(personal project)

Fruits (stylized "FRUiTS") was a monthly Japanese street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though FRUiTS covered styles found throughout Tokyo, it is associated most with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on unique, individual styles found outside the fashion mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.