Louche Lemon Decadence Gin

Packaging illustration

(Boutique-y Gin Company)

Pitch work for the Boutique-y/Atom brands. drinks company. Above is the final pitch, based on the brief below. And below that, the initial pitch work to get the brief.

Brief specification:

The image here is of an anthropomorphised Lemon (probably just a lemon with stick-arms and stick legs), sitting on a lemon-coloured diamond throne, within a palace​, decked out in the most opulent way imaginable. Think fountains, cushions, plants, all sorts of exotic-type things.

As far as possible, please can you keep all of the fixtures, walls, and decorations various shades of yellow - probably with green, white and black accents to be in keeping with an actual lemon.

The lemon-man himself should look somewhat rakish, befitting of the 'louche' nature of his being. He's draped over the throne with one leg over one of the armrests, holding a Martini in one hand. The Martini itself is cloudy (think like absinthe when you add water)​ , and garnished with a lemon twist.

• Packaging illustration

• Bottle label art

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