Design of the individual elements of the TEDx Wandsworth conference visual identity.
The concept was "Be the Change”, In a nod to the great Indian independence leader, Mahatma Gandhi, who chose Ahimsa (non-violence) to bring about independence to millions of people, and who inspired his followers with the words:
‘Be the Change You Seek in The World Around You’,
To translate this, we were asked to use the Dandelion flower and its seeds on the winds as a starting point. After a few rounds of iteration we simplified the flower down to a pattern, and the symbols and graphics were developed.