Louche Lemon Decadence Gin
(Boutique-y Gin Company)
Pitch work for the Boutique-y/Atom brands. drinks company. Above is the final pitch, based on the brief below. And below that, the initial pitch work to get the brief.
The image here is of an anthropomorphised Lemon (probably just a lemon with stick-arms and stick legs), sitting on a lemon-coloured diamond throne, within a palace, decked out in the most opulent way imaginable. Think fountains, cushions, plants, all sorts of exotic-type things.
As far as possible, please can you keep all of the fixtures, walls, and decorations various shades of yellow - probably with green, white and black accents to be in keeping with an actual lemon.
The lemon-man himself should look somewhat rakish, befitting of the 'louche' nature of his being. He's draped over the throne with one leg over one of the armrests, holding a Martini in one hand. The Martini itself is cloudy (think like absinthe when you add water) , and garnished with a lemon twist.
Bottle label art
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