Rutger Hauer - Pure Genius


As a youngling my introduction to Rutger Hauer wasn’t Blade Runner but the Pure Genius’ Guinness TV ads! In the best one, Hauer has a secret, and can’t tell anyone. While sitting in a barber’s chair with a hot towel pulled from his face, he insists you’ll only be able to hear his message if you’re telepathic. Then, for about 10secs, Hauer takes a long sip of his Guinness while silently staring into the camera. No words are exchanged until, with his secret “revealed,” he says, “Thank you for listening.” A classic!! Loved pretending that we understood and knew the message!